Animation

/

Art Direction

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Brand

Nike / Clash

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2

)

/ About the project

Born from early-stage concept development for a client pitch, Clash of Styles is a personal motion design exploration that reimagines Nike’s energy through the lens of gendered dynamics in sport. The concept takes the idea of “opposites” beyond the visual, portraying how athletic identity can be fiercely individual yet powerfully interconnected, defined by contrasts that drive performance forward.


Fusing dynamic 3D animation with deliberately opposing visual languages, the piece stages an intense interplay between grit and elegance, impact and fluidity, control and chaos. Each element, whether a burst of particulate energy or a clean, sculpted form, was designed to speak to one side of this dialogue, colliding in moments of high-impact motion that suggest competition, attraction, and transformation.

/ Credits

Client:

Nike / Conceptual

Art Direction & Production: Michael McDonough

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