OnePlus India

In summer 2022, I collaborated with Delhi-based Doozy Media and OnePlus India to art direct, animate, and produce a suite of creative collateral for the OnePlus Out Of the Blue campaign. My primary responsibility was the development of a 60-second hero animation that visualised an abstract, otherworldly seascape inspired by marine life from the Indian Ocean - drawing a conceptual link between the phone’s unique blue finish and the rich, dynamic colours of underwater ecosystems.

The finished piece became a centrepiece of the campaign, rolled out across OnePlus India’s social media platforms, as well as in supporting promotional materials. To date, the animation has generated over 5.2 million interactions, helping position the Prime Blue Edition as a distinctive and aspirational release within the Indian market.